About Myth and Ritual

Loved for its romantic, feminine spirit that appeals to women with a strong personal style, Myth and Ritual is a favorite among indie girls and uptown girls alike. Formed in 2003, by Amy Schimel, the line is known for using high-quality, natural and organic fabrics. It is manufactured locally in New York, where sewing and construction are overseen with care. The unique character of the line deems Myth and Ritual pieces classics to be worn and enjoyed season after season.